Getting to Know LinkedIn 3
Understanding What You Can Do with LinkedIn ...................... 4
Discovering What Makes LinkedIn Different ............................... 5
Understanding the Key to LinkedIn Success .............................. 6
1 Creating Your LinkedIn Account 9
Getting Started with LinkedIn .......................................................10
Create a LinkedIn Account .........................................................10
Finding Your Way Around LinkedIn ..............................................14
Explore the LinkedIn Home Page ............................................14
Navigate LinkedIn .........................................................................17
Sign In to LinkedIn .......................................................................18
Sign Out of LinkedIn.....................................................................19
View the LinkedIn Blog ...............................................................19
Get Help ............................................................................................20
Choosing the Right LinkedIn Account Type ..............................20
Upgrade to a LinkedIn Premium Account ............................23
2 Creating Your LinkedIn Profile 27
Exploring LinkedIn Profiles ...............................................................28
View Your Profile ............................................................................31
Edit Your Profile .............................................................................33
Entering Basic Profile Information .................................................34
Edit Your Name ...............................................................................34
Edit Your Headline .........................................................................35
Edit Your Location and Industry ...............................................36
Add a Profile Photo .......................................................................36
Edit Your Contact Information ..................................................38
Integrate Your LinkedIn Account with Twitter ....................39
Add Website Links ........................................................................41
Add a Profile Summary ................................................................42
Edit Your Current Position ..........................................................43
Add a Previous Position ..............................................................45
Add Educational Information ....................................................46
Add Your Interests .........................................................................49
Add Personal Details ....................................................................50
Enter Contact Details ...................................................................51
Add Your Skills and Expertise ....................................................52
Adding Media Files ..............................................................................53
Upload a File ....................................................................................55
Link to a URL....................................................................................57
Edit a Media File .............................................................................58
Move a Media File .........................................................................59
Remove a Media File ....................................................................59
Adding Profile Sections .....................................................................60
Add a Section ..................................................................................61
Customizing Your Public Profile and URL....................................64
Customize Your Public Profile ...................................................64
Hide Your Public Profile ..............................................................65
Customize Your Public Profile URL ..........................................65
Create a Profile Badge .................................................................66
Exploring Other Profile Options .....................................................67
3 Developing Your LinkedIn Network 71
Developing a Connection Strategy ...............................................72
Building Your Network .......................................................................73
Import Email Contacts .................................................................74
Import Your Gmail Contacts ......................................................75
Find and Connect with Alumni ................................................76
Send an Invitation to Connect ..................................................77
Connect with People Not on LinkedIn ..................................79
Respond to an Invitation ............................................................80
Managing Your Connections ...........................................................84
Add a Tag ..........................................................................................86
Remove a Connection .................................................................88
Editing Contact Info on a Profile ..............................................88
4 Customizing Your LinkedIn Settings 91
Customizing the Way You Use LinkedIn ......................................92
Open the Account & Settings Page ........................................92
Change or Add an Email Address ...........................................93
Change Your Password ...............................................................94
Customizing Profile Settings ...........................................................95
Manage Your Activity Broadcasts ...........................................95
Manage Your Activity Feed .......................................................96
View Profiles Anonymously .......................................................97
Specify Who Can View Your Connections ............................98
Change Your Profile Photo and Visibility ..............................99
Hide Profile Views ...................................................................... 100
Manage Your Twitter Settings ............................................... 100
Customizing Email Notification Settings ................................. 101
Specify Email Frequency .......................................................... 102
Manage Push Notifications ..................................................... 103
Specify the Types of Messages You Want to Receive ... 104
Specify Who Can Send You Invitations .............................. 105
Managing Group, Company, and Application Settings ...... 106
Specify Group Display Order ................................................. 107
Turn Off Group Invitations ..................................................... 108
Turn Off Group Notifications ................................................. 108
View Companies You're Following ....................................... 109
Manage Applications That Access LinkedIn .................... 109
Manage Data Sharing with Third-Party Applications .... 110
Manage LinkedIn Plugins on Third-Party Sites ................ 111
Managing Your Account Settings ............................................... 111
Customize Your Home Page Updates ................................. 112
Close Your Account .................................................................... 112
Get LinkedIn Content in an RSS Feed ................................. 114
5 Managing and Updating Your Profile 117
Maintaining an Updated Profile .................................................. 118
Update Your Profile .................................................................... 118
Sharing Updates ................................................................................ 120
Share a Text Update ................................................................... 121
Share a Link................................................................................... 121
Share an Attached File ............................................................. 122
Delete an Update on Your Home Page............................... 125
6 Communicating with Other LinkedIn Members 129
Understanding LinkedIn Messages, InMail, and Introductions ..................... 129
Managing Your Inbox ...................................................................... 131
Preview Your Inbox .................................................................... 131
View Messages in Your Inbox ................................................. 132
Reply to a Message .................................................................... 133
Archive Messages ....................................................................... 134
Mark and Unmark Messages as Read ................................. 135
Delete Messages ......................................................................... 135
Sending Messages ............................................................................ 136
Send a Message from the Inbox ........................................... 136
Send a Message from a Connection's Profile ................... 138
Sending InMail ................................................................................... 140
Send InMail to an OpenLink Network Participant.......... 141
Requesting Introductions .............................................................. 143
Request an Introduction .......................................................... 145
Manage Introduction Requests ............................................. 146
7 Searching on LinkedIn 149
Finding Information Fast on LinkedIn ...................................... 150
Perform a Quick Search ............................................................ 150
Searching for People........................................................................ 150
Search for a Specific Person .................................................... 151
View People Search Results .................................................... 151
Interact with People on the Search Results Page ........... 152
Narrowing People Search Results ........................................ 154
Perform an Advanced People Search ................................. 154
Save a People Search ................................................................ 156
8 Using LinkedIn Tools 159
Exploring the LinkedIn Tools Page ............................................. 159
Working with Email Signatures.................................................... 160
Create an Email Signature ....................................................... 161
Using the Sharing Bookmarklet .................................................. 162
Share with the Bookmarklet ................................................... 164
Exploring LinkedIn Mobile Applications .................................. 165
Exploring Other LinkedIn Tools ................................................... 167
Use LinkedIn Plugins ................................................................. 167
View LinkedIn Labs Tools ......................................................... 168
9 Viewing News on LinkedIn Pulse 171
Viewing and Customizing News .................................................. 171
View LinkedIn Pulse Content ................................................ 172
View More News ......................................................................... 173
Customize Your News ............................................................... 174
Customize LinkedIn Pulse Email Alerts .............................. 174
Exploring Influencers ....................................................................... 176
Follow an Influencer .................................................................. 176
View an Influencer's Content ................................................. 177
View Influencer Posts ................................................................ 178
Unfollow an Influencer ............................................................. 178
Exploring Channels .......................................................................... 179
Follow a Channel ........................................................................ 179
Unfollow a Channel ................................................................... 180
10 Finding a Job 183
Attracting Recruiters and Hiring Managers ............................ 183
Searching for Jobs ........................................................................... 186
Search Job Postings ................................................................... 186
View Job Postings ....................................................................... 188
Perform an Advanced Job Search ........................................ 190
Applying for a Job ............................................................................ 191
Apply for a Job on LinkedIn .................................................. 191
Finding Recruiters and Hiring Managers ................................. 193
Search for People Who Can Hire You .................................. 193
Exploring Job Seeker Premium Accounts ................................ 195
Upgrade to a Job Seeker Premium Account .................... 195
11 Working with LinkedIn Recommendations 199
Understanding LinkedIn Recommendations ......................... 199
Requesting Recommendations ................................................... 201
Request a Recommendation .................................................. 202
Responding to Recommendation Requests ........................... 203
Respond to a Recommendation Request for a Colleague or Business Partner ......... 205
Respond to a Recommendation Request for a Service Provider ................. 207
Respond to a Recommendation Request for a Student ......................... 209
Managing Recommendations You've Received ................... 211
Accept Recommendations ...................................................... 211
Hide Recommendations You've Received ......................... 213
Request a Revised Recommendation ................................ 214
Managing Recommendations You've Given ........................... 215
Edit a Recommendation You've Given................................ 215
Withdraw a Recommendation You've Given .................... 216
Hide Recommendations You've Given ............................... 217
12 Working with LinkedIn Endorsements 219
Giving Endorsements ...................................................................... 220
Endorse Skills at the Top of a Profile ................................... 220
Endorse Skills in a Profile's Skills & Expertise Section ... 221
Remove an Endorsement ........................................................ 221
Receiving and Managing Endorsements ................................. 222
View Endorsement Notifications .......................................... 222
Hide an Endorsement ............................................................... 224
Hide All Endorsements ............................................................. 225
Add Skills ....................................................................................... 226
Delete Skills .................................................................................. 227
13 Recruiting Job Candidates 229
Posting Jobs on LinkedIn .............................................................. 230
Post a Job ...................................................................................... 230
Manage Job Postings ................................................................ 235
Post a Job on a Group's Jobs Tab .......................................... 236
Searching for Job Candidates ...................................................... 238
Using LinkedIn Talent Solutions .................................................. 239
14 Participating in LinkedIn Groups 243
Getting Started with LinkedIn Groups ...................................... 244
Join a Group ................................................................................. 245
Follow Up on a Request to Join a Members-Only Group ............... 247
Participating in Group Discussions ............................................ 247
View Group Discussions ........................................................... 248
Like a Discussion ......................................................................... 249
Adding a Comment to a Discussion .................................... 249
Share a Discussion ..................................................................... 250
Follow Group Discussions and Members .......................... 251
Reply Privately to a Discussion .............................................. 252
Flag Discussions and Comments .......................................... 253
Start a Discussion ....................................................................... 253
Create a Poll .................................................................................. 255
Viewing Group Promotions ........................................................... 257
Viewing Group Job Postings ......................................................... 257
View Jobs on the Jobs Tab ...................................................... 257
Managing Your Groups ................................................................... 258
View Your Groups ....................................................................... 258
View Basic Group Information ............................................... 259
Search a Group ............................................................................ 260
View Group Members ............................................................... 261
Manage Group Settings ........................................................... 261
Share a Group with Other LinkedIn Users ......................... 263
Leave a Group .............................................................................. 264
Creating and Managing Your Own Group ............................... 264
Create Your Own Group ........................................................... 265
Manage Your Own Group ........................................................ 268
15 Working with Company Pages 271
Exploring LinkedIn Company Pages .......................................... 271
Searching for Companies ............................................................... 272
Search for Companies by Name ............................................ 273
Search for Companies by Specific Criteria ........................ 274
Following and Unfollowing Companies ................................... 276
Unfollow a Company ................................................................. 276
Creating and Managing a Company Page ............................... 277
Create a Company Page ........................................................... 278
Post an Update to a Company Page .................................... 281
Edit a Company Page ................................................................ 283
16 Advertising on LinkedIn 287
Working with LinkedIn Ads ........................................................... 288
Create a LinkedIn Ad ................................................................. 289
Working with Sponsored Updates ............................................. 294
Sponsor an Update .................................................................... 295
Index 301
