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Successful Product and Business Development, First Edition N. Giragosian

Successful Product and Business Development, First Edition By N. Giragosian

Successful Product and Business Development, First Edition by N. Giragosian

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$201.79
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Summary

This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

Successful Product and Business Development, First Edition Summary

Successful Product and Business Development, First Edition by N. Giragosian

This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

About N. Giragosian

N. Giragosian

Table of Contents

Part I: Introduction and Scope of Commercial Development 1. Past, Present, and Future of Commercial Development 2. Organizing for and Managing Commercial Development 3. Innovation and Creation of New Product Ideas 4. Business Planning 5. New Venture Management 6. Inputs to Commercial Development Part II: Managing the Function 7. Understanding the Environment of New Business Ventures 8. The Selection and Evaluation of New Projects 9. New Product Pricing 10. The Communications Program 11. External Sources of Commercial Development Assistance Part III: Interrelationships 12. What Top Management Expects from Commercial Development 13. Interrelationships with Other Corporate Functions Part IV: Other Aspects of Commercial Development 14. International Commercial Development 15. Future Trends in Commercial Development

Additional information

NPB9780824767709
9780824767709
0824767705
Successful Product and Business Development, First Edition by N. Giragosian
N. Giragosian
New
Hardback
Taylor & Francis Inc
1978-11-01
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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