Business Marketing Management Michael D. Hutt

Name: Business Marketing Management By Michael D. Hutt
SKU: 9780324190434
Price: 11.69 USD
Availability: InStock

Business Marketing Management by Michael D. Hutt

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Summary

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

Business Marketing Management Summary

Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt

Additional information

Sku

GOR002974783

ISBN 13

9780324190434

ISBN 10

0324190433

Title

Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt

Author

Michael D. Hutt

Condition

Used - Very Good

Binding type

Hardback

Publisher

Cengage Learning, Inc

Year published

2003-04-18

Number of pages

730

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us