Sports Marketing: A Strategic Perspective: United States Edition by Matthew D Shank
Unfortunately we do not have a summary for this item at the moment
Sports Marketing
Summary
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Faster Shipping
Get this product faster from our US warehouse
Sports Marketing Summary
Table of Contents
Brief Contents
Preface
PART I: Contingency Framework For Strategic Sports Marketing
Chapter 1 Emergence of Sports Marketing
Chapter 2 Contingency Framework for Strategic Sports Marketing
PART II: Planning For Market Selection Decisions
Chapter 3 Research Tools for Understanding Sports Consumers
Chapter 4 Understanding Participants as Consumers
Chapter 5 Understanding Spectators as Consumers
Chapter 6 Segmentation, Targeting, and Positioning
PART III: Planning The Sports Marketing Mix
Chapter 7 Sports Product Concepts
Chapter 8 Managing Sports Products
Chapter 9 Promotion Concepts
Chapter 10 Promotion Mix Elements
Chapter 11 Sponsorship Programs
Chapter 12 Pricing Concepts and Strategies
PART IV: Implementing And Controlling The Strategic Sports Marketing Process
Chapter 13 Implementing and Controlling the Strategic Sports Marketing Process
Appendix A:Career Opportunities in Sports Marketing
Appendix B:Sports Marketing Sites of Interest on the Internet
Glossary
Photo Credits
Index
Additional information
CIN0132285355G
9780132285353
0132285355
Sports Marketing: A Strategic Perspective: United States Edition by Matthew D Shank
Used - Good
Hardback
Pearson Education (US)
2008-04-29
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us