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Visual Merchandising and Display Martin M. Pegler (Retail Design International, USA)

Visual Merchandising and Display By Martin M. Pegler (Retail Design International, USA)

Visual Merchandising and Display by Martin M. Pegler (Retail Design International, USA)

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Visual Merchandising and Display Summary

Visual Merchandising and Display: Bundle Book + Studio Access Card by Martin M. Pegler (Retail Design International, USA)

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Visual Merchandising and Display Reviews

This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. -- Amber M. Chatelain, Art Institute of Tennessee, USA
The visuals are excellentboth the photographs and the illustrations. -- Nancy Lyons, South Dakota State University, USA
This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the why behind the what components. The photographs used are wonderful. . .It is both an academic and a professional practice resource. -- Carol Salusso, Washington State University, USA
This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry. -- Emilia Valle, Art Institute of Seattle, USA

About Martin M. Pegler (Retail Design International, USA)

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

Table of Contents

Table of Contents Preface Part I: Getting StartedVisual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. The Design Process Part II: Display Locations and Design Methods 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors 9. Types of Display and Display Settings 10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays and Familiar Symbols Part III: What to Use for Successful Displays 12. Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14. Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and Props 18. Materials and Graphics Used in Visual Merchandising and Store Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory Display 20. Home Fashions, Hard Goods, and Food Displays 21. Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual Merchandising and Planning 23. Visual Merchandise Planning 24. Store Planning and Design 25. Community and Experiential Stores Part VI: Industry Resources 26. Trade Organizations and Sources 27. Career Opportunities in Visual Merchandising Glossary Index

Additional information

CIN1501315366G
9781501315367
1501315366
Visual Merchandising and Display: Bundle Book + Studio Access Card by Martin M. Pegler (Retail Design International, USA)
Martin M. Pegler (Retail Design International, USA)
Used - Good
Hardback
Bloomsbury Publishing PLC
2018-04-05
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Visual Merchandising and Display