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Uncommon Grounds Mark Pendergrast

Uncommon Grounds By Mark Pendergrast

Uncommon Grounds by Mark Pendergrast


$4.58
Condition - Very Good
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Summary

This business and social history of coffee describes how it dominated and moulded the economies, politics, and social structures of entire countries and looks at broader themes of modern-day media and marketing, mass production, colonialism, women's issues, and international commodity schemes.

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Uncommon Grounds Summary

Uncommon Grounds: The History of Coffee and How it Transformed Our World by Mark Pendergrast

Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national brand, assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries. Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.

Table of Contents

* Prologue: The Oriflama Harvest * Introduction: Puddle Water or Panacea? Seeds Of Conquest * Coffee Colonizes the World * The Coffee Kingdoms * The American Drink * The Great Coffee Wars of the Gilded Age * Hermann Sielcken and Brazilian Valorization * The Drug Drink Canning The Buzz * Growing Pains * Making the World Safe for Coffee * Selling an Image in the Jazz Age * Burning Beans, Starving Campesinos * Showboating the Depression * Cuppa Joe Bitter Brews * Coffee Witch Hunts and Instant Non-Gratification * Robusta Triumphant Romancing The Bean * A Scattered Band of Fanatics * The Black Frost * The Specialty Revolution * The Starbucks Experience * Eco-Coffee

Additional information

CIN0465054676VG
9780465054671
0465054676
Uncommon Grounds: The History of Coffee and How it Transformed Our World by Mark Pendergrast
Used - Very Good
Paperback
Basic Books
20000422
504
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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