This brief, inexpensive guide introduces students and novices to the key elements of qualitative research methods. Written in a friendly, conversational style, replete with good examples from multiple disciplines, student exercises, and key points to remember, the volume works ideally with other qualitative textbooks to provide a comprehensive overview to qualitative methods for students. Chapters cover the essentials of theory building, research design, methods, data collection and analysis, writing, ethics, rigor and proposal writing.