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Retailing in the 21st Century Manfred Krafft

Retailing in the 21st Century By Manfred Krafft

Retailing in the 21st Century by Manfred Krafft


$11.69
Condition - Very Good
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Summary

With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

Retailing in the 21st Century Summary

Retailing in the 21st Century: Current and Future Trends by Manfred Krafft

With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Retailing in the 21st Century Reviews

From the reviews:

The book 'Retailing in the 21st Century' improves contemporary retailing's public image, enhances the knowledge of its practioners, and stimulates further retailing research. ... Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing. (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews of the second edition:

Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. ... Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. ... it provides good insight about retailing ... . A selective reading would benefit anyone who hopes to succeed in tomorrow's retail environment. (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)

About Manfred Krafft

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.

Table of Contents

Overview. Introduction: Retail Success and Key Drivers.- Retailing in the Global World: Case Study of Metro.- Entrepreneurship in Retailing: Leopold Stiefel's 'Big Idea' and the Growth of Media Markt-Saturn. Global, Environmental, and Market Tends: Global Trends: Retail Trends in Europe.- Trends in U.S. Retailing.- Trends in Retailing in East Asia.- Insights into the Growth of New Retailer Formats in India. Environmental Trends: Future Store Technologies and Their Impact on Grocery Retailing.- The Third Wave of Marketing Intelligence.- Applications of Intelligent Technologies in Retail Marketing.- New Automated Checkout Systems. Market Trends: Understanding Retail Customers.- Future Trends in Multi-channel Retailing.- Retail Competition. Trends in Retail Management: People: New Challenges in Retail Human Resource Management. Product: Retail Assortment.- Out-of-Stock. Pricing: Recent Trends and Emerging Practices in Retailer Pricing.- Retail Pricing - Higher Profits Through Improved Pricing Processes. Distribution (Place): Current Status and Future Evolution of Retail Formats.- Electronic Retailing. Operations, Promotion, and Marketing Communications: Supply Chain Management in a Promotional Environment.- Sales Promotion.- Understanding Customer Loyalty Programs.- Integrated Marketing Communications in Retailing.- About the Editors.- About the Authors.

Additional information

GOR007509267
9783540720010
3540720014
Retailing in the 21st Century: Current and Future Trends by Manfred Krafft
Used - Very Good
Hardback
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
2010-02-08
462
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Retailing in the 21st Century