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Communicating Science M. Shortland

Communicating Science By M. Shortland

Communicating Science by M. Shortland


$10.00
Condition - Very Good
Only 1 left

Summary

Communicating Science is a comprehensive handbook written specifically for scientists, engineers, and doctors who want to communicate with the general public.

Communicating Science Summary

Communicating Science: A Handbook by M. Shortland

'. . .an excellent job. . .this book, which many will study out of duty, can also be read for pleasure.' The Times Higher Education Supplement Offers practical guidelines on: *writing for magazines and newspapers *organizing, planning and rehearsing a talk *working effectively with professionals in the print and broadcast media *preparing for interviews

Table of Contents

Part 1 Introduction: why communicate?; science and the public; how not to become an expert - avoiding expert-ese, filling the knowledge gap. Part 2 Writing: outlets and opportunities - news, features, books, book reviews; style and subtance - a scientist's guide to style, the shock of the new, word pictures, good for a laugh?, form and function, beginnings and endings, rewriting; words and sentences - jargon, short and sweet, word chemistry, sentence structure, punctuation; numbers - quantities, probabilities; illustrations - pictures, graphs, printing and publishing; working with publishers - editing, on the nature of proofs, writing an index. Part 3 Speaking: sit and prepare - planning a talk, a plan in action, making notes, practice makes...better; stand and deliver - conquering nerves, speaking out, gesture and posture, deliveries, bad habits, coping with questions, encore!; visual aids - show and tell, slides, overhead projectors, flip charts, blackboards, films, video, demonstrations. Part 4 Meeting "the media": interviews for the press - preparing for an interview, the main event, information services, aftermath; television - taking to the air, accepting invitations, the studio, the interview; radio - finding stories, speaking for listeners, you and your audience.

Additional information

GOR004192279
9780582057098
0582057094
Communicating Science: A Handbook by M. Shortland
Used - Very Good
Paperback
Pearson Education Limited
1991-04-22
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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