Name: Contemporary Business By Louis E. Boone
SKU: 9781119257387
Price: 86.70 USD
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Contemporary Business Summary

Contemporary Business by Louis E. Boone

Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, Loose-leaf Print Companion delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17thEdition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

PREFACE vi 1 The Changing Face of Business 1 1 What Is Business? 2 2 Factors of Production 4 3 The Private Enterprise System 6 4 Seven Eras in the History of Business 9 5 Current Business Workforce Trends 14 6 Today's Manager 17 7 What Makes a Company Admired? 20 What's Ahead 21 Chapter in Review 21 Summary of Learning Objectives 21 Business Terms You Need to Know 23 Review Questions 23 Projects and Teamwork Applications 23 Web Assignments 24 Case 1.1 Mars Expands Its Sweet Line of Business 24 Case 1.2 Live Nation's Business Continues to Thrive 25 Case 1.3 TripAdvisor: "Speed Wins" 25 2 Business Ethics and Social Responsibility 27 1 Concern for Ethical and Societal Issues 28 2 The Contemporary Ethical Environment 29 3 How Organizations Shape Ethical Conduct 35 4 Acting Responsibly to Satisfy Society 37 5 Responsibilities to Investors and the Financial Community 50 What's Ahead 51 Chapter in Review 51 Summary of Learning Objectives 51 Business Terms You Need to Know 52 Review Questions 52 Projects and Teamwork Applications 53 Web Assignments 53 Case 2.1 Whole Foods Shares Salary Data with Employees 53 Case 2.2 Tech Philanthropists Lead the Way 54 Case 2.3 Being Socially Responsible Helps Timberland Thrive 54 3 Economic Challenges Facing Business Today 56 1 Microeconomics: The Forces of Demand and Supply 57 2 Macroeconomics: Issues for the Entire Economy 63 3 Evaluating Economic Performance 68 4 Managing the Economy's Performance 74 5 Global Economic Challenges 77 What's Ahead 78 Chapter in Review 78 Summary of Learning Objectives 78 Business Terms You Need to Know 80 Review Questions 80 Projects and Teamwork Applications 81 Web Assignments 81 Case 3.1 Court Blocks Sysco and US Foods Merger 82 Case 3.2 Pawnshops: Fast Access to Capital 82 Case 3.3 Secret Acres: Selling Comics Is Serious Business 82 4 Competing in World Markets 84 1 Why Nations Trade 85 2 Measuring Trade between Nations 88 3 Barriers to International Trade 91 4 Reducing Barriers to International Trade 98 5 Going Global 102 6 Developing a Strategy for International Business 107 What's Ahead 108 Chapter in Review 109 Summary of Learning Objectives 109 Business Terms You Need to Know 110 Review Questions 111 Projects and Teamwork Applications 111 Web Assignments 111 Case 4.1 American Hipster Bikes Go Global 112 Case 4.2 Chinese Consumers and Medical Tourism 112 Case 4.3 Unbiased Travel Reviews: TripAdvisor Speaks Your Language 112 5 Forms of Business Ownership and Organization 114 1 Most Businesses Are Small Businesses 115 2 Contributions of Small Business to the Economy 118 3 Why Small Businesses Fail 120 4 The Business Plan: A Foundation for Success 122 5 Assistance for Small Businesses 123 6 Franchising 128 7 Forms of Private Business Ownership 131 8 Public and Collective Ownership of Business 135 9 Organizing a Corporation 136 10 When Businesses Join Forces 139 What's Ahead 140 Chapter in Review 140 Summary of Learning Objectives 140 Business Terms You Need to Know 142 Review Questions 143 Projects and Teamwork Applications 143 Web Assignments 143 Case 5.1 Drones Do More than Just Deliver 144 Case 5.2 Why Family Businesses Leave the Family 144 Case 5.3 The Mei Mei Group: A Family Aff air in Boston 145 6 Starting Your Own Business: The Entrepreneurship Alternative 147 1 What Is an Entrepreneur? 148 2 Categories of Entrepreneurs 149 3 Reasons to Choose Entrepreneurship as a Career Path 150 4 The Environment for Entrepreneurs 153 5 Characteristics of Entrepreneurs 156 6 Starting a New Venture 160 7 Intrapreneurship 165 What's Ahead 166 Chapter in Review 166 Summary of Learning Objectives 166 Business Terms You Need to Know 168 Review Questions 168 Projects and Teamwork Applications 168 Web Assignments 169 Case 6.1 Shinola Watches: Built in Detroit 169 Case 6.2 Glassybaby's Light Shines 169 Case 6.3 Seed and Mill: Open Sesame for Entrepreneurial Success 170 7 Management, Leadership, and the Internal Organization 171 1 What Is Management? 172 2 Setting a Vision and Ethical Standards for the Company 175 3 The Importance of Planning 177 4 The Strategic Planning Process 179 5 Managers as Decision Makers 183 6 Managers as Leaders 185 7 Corporate Culture 187 8 Organizational Structures 188 What's Ahead 194 Chapter in Review 194 Summary of Learning Objectives 194 Business Terms You Need to Know 196 Review Questions 196 Projects and Teamwork Applications 196 Web Assignments 197 Case 7.1 Zappos Tries On Holacracy for Size 197 Case 7.2 Bamboo HR Says No to More Than a 40-Hour Workweek 197 Case 7.3 TripAdvisor: Unbiased Reviews and Management 198 8 Human Resource Management: From Recruitment to Labor Relations 199 1 Human Resources: The People Behind the People 200 2 Recruitment and Selection 201 3 Orientation, Training, and Evaluation 203 4 Compensation 206 5 Employee Separation 210 6 Motivating Employees 212 7 Labor-Management Relations 217 What's Ahead 221 Chapter in Review 221 Summary of Learning Objectives 221 Business Terms You Need to Know 222 Review Questions 223 Projects and Teamwork Applications 223 Web Assignments 223 Case 8.1 "Upskilling" Helps Walmart Workers Advance 224 Case 8.2 PwC Helps Employees with Student Loans 224 Case 8.3 Timberland's Culture Rooted in Community Building 225 9 Top Performance through Empowerment, Teamwork, and Communication 226 1 Empowering Employees 227 2 Teams 230 3 Team Characteristics 232 4 Team Cohesiveness and Norms 235 5 Team Conflict 235 6 The Importance of Eff ective Communication 236 7 Basic Forms of Communication 238 8 External Communication and Crisis Management 244 What's Ahead 245 Chapter in Review 246 Summary of Learning Objectives 246 Business Terms You Need to Know 248 Review Questions 248 Projects and Teamwork Applications 248 Web Assignments 248 Case 9.1 Teamwork Key to Ritz-Carlton's Success 249 Case 9.2 Yelp's Open Off ice Encourages Collaboration 249 Case 9.3 Necco Empowers and Engages Employees 250 10 Production and Operations Management 251 1 The Strategic Importance of Production 253 2 Production Processes 255 3 Technology and the Production Process 255 4 The Location Decision 258 5 The Job of Production Managers 261 6 Controlling the Production Process 267 7 Importance of Quality 270 What's Ahead 273 Chapter in Review 273 Summary of Learning Objectives 273 Business Terms You Need to Know 274 Review Questions 274 Projects and Teamwork Applications 275 Web Assignments 275 Case 10.1 Home Depot Gives Customers Retail Options 276 Case 10.2 Customization Gives Companies an Edge 276 Case 10.3 Necco Produces Classic Valentine's Day Treats 276 11 Customer-Driven Marketing 278 1 What Is Marketing? 279 2 Evolution of the Marketing Concept 281 3 Not-for-Profit and Nontraditional Marketing 282 4 Developing a Marketing Strategy 285 5 Marketing Research 288 6 Market Segmentation 291 7 Consumer Behavior 298 8 Relationship Marketing 299 What's Ahead 302 Chapter in Review 303 Summary of Learning Objectives 303 Business Terms You Need to Know 304 Review Questions 304 Projects and Teamwork Applications 305 Web Assignments 305 Case 11.1 Orthotics Ease Pain in Consumer Segments 306 Case 11.2 Mobile Game Maker Adapts to U.S. Market 306 Case 11.3 Mei Mei Group Communicates and Delivers Value 307 12 Product and Distribution Strategies 308 1 Product Strategy 309 2 Product Life Cycle 312 3 Product Identification 317 4 Distribution Strategy 321 5 Wholesaling 324 6 Retailing 325 7 Distribution Channel Decisions and Logistics 330 What's Ahead 334 Chapter in Review 335 Summary of Learning Objectives 335 Business Terms You Need to Know 336 Review Questions 337 Projects and Teamwork Applications 337 Web Assignments 337 Case 12.1 "Chucks" Remodeled Aft er 800 Million Sold 338 Case 12.2 Warby Parker Adds Retail Stores 338 Case 12.3 Secret Acres: Getting the Word Out 338 13 Promotion and Pricing Strategies 340 1 Integrated Marketing Communications 342 2 Advertising 346 3 Sales Promotion 352 4 Pushing and Pulling Strategies 359 5 Pricing Objectives in the Marketing Mix 360 6 Pricing Strategies 362 7 Consumer Perceptions of Prices 365 What's Ahead 366 Chapter in Review 366 Summary of Learning Objectives 366 Business Terms You Need to Know 368 Review Questions 368 Projects and Teamwork Applications 368 Web Assignments 369 Case 13.1 Target Promotes Its Private-Label Brands 369 Case 13.2 Marriott Partners with TripAdvisor 370 Case 13.3 Zipcar Informs, Persuades, and Reminds 370 14 Using Technology to Manage Information 372 1 Technology Has Forever Changed Business 373 2 Data, Information Systems, and Big Data 374 3 Components and Types of Information Systems 376 4 Computer Hardware and Software 379 5 Networks, the Internet, and Cloud Computing 383 6 Security and Ethical Issues Affecting Information Systems 387 7 Disaster Recovery and Backup 391 8 Information Technology Trends 392 What's Ahead 393 Chapter in Review 394 Summary of Learning Objectives 394 Business Terms You Need to Know 396 Review Questions 396 Projects and Teamwork Applications 396 Web Assignments 397 Case 14.1 Khan Academy: Distributing Knowledge 397 Case 14.2 Skype Continues to Connect Millions 397 Case 14.3 Technology Drives Zipcar's Success 398 15 Understanding Accounting and Financial Statements 400 1 Users of Accounting Information 401 2 Accounting Professionals 402 3 The Foundation of the Accounting System 406 4 The Accounting Cycle 407 5 Financial Statements 410 6 Financial Ratio Analysis 416 7 Budgeting 419 8 International Accounting 421 What's Ahead 424 Chapter in Review 424 Summary of Learning Objectives 424 Business Terms You Need to Know 426 Review Questions 426 Projects and Teamwork Applications 426 Web Assignments 427 Case 15.1 Forensic Accountants Search for Fraud 427 Case 15.2 Taxing Issues for the Internet of Things 428 Case 15.3 Mei Mei's Secret Recipe: Attention to Accounting Details 428 16 The Financial System 430 1 Understanding the Financial System 431 2 Types of Securities 433 3 Financial Markets 438 4 Understanding Stock Markets 440 5 Financial Institutions 442 6 The Role of the Federal Reserve System 448 7 Regulation of the Financial System 450 8 The Financial System: A Global Perspective 454 What's Ahead 455 Chapter in Review 455 Summary of Learning Objectives 455 Business Terms You Need to Know 457 Review Questions 457 Projects and Teamwork Applications 457 Web Assignments 458 Case 16.1 Shareholder Meetings Go Virtual 458 Case 16.2 SoFi Takes a Radical Approach to Financing 459 Case 16.3 New Harvest Coff ee Goes Beyond Fair Trade 459 17 Financial Management 460 1 The Role of the Financial Manager 461 2 Financial Planning 464 3 Managing Assets 466 4 Sources of Funds and Capital Structure 470 5 Short-Term Funding Options 473 Short-Term Loans 473 6 Sources of Long-Term Financing 475 7 Mergers, Acquisitions, Buyouts, and Divestitures 477 What's Ahead 479 Chapter in Review 479 Summary of Learning Objectives 479 Business Terms You Need to Know 481 Review Questions 481 Projects and Teamwork Applications 482 Web Assignments 482 Case 17.1 How Ketchup Merged with Mac and Cheese 482 Case 17.2 Supply-Chain Financing Helps Cash Flow 483 Video Case 17.3 Seed + Mill Investors Keen on Sesame Seed-Based Artisanal Food Products 483 18 Trends in E-Commerce 485 1 The Capabilities of E-Commerce 486 2 B2B E-Commerce 488 3 B2C E-Commerce 490 4 E-Commerce Challenges 493 5 Using the Web to Communicate 497 6 The Global Environment for E-Commerce 500 7 Building and Managing a Website 502 8 Continuing Trends in E-Commerce 504 What's Ahead 505 Chapter in Review 505 Summary of Learning Objectives 505 Business Terms You Need to Know 507 Review Questions 507 Projects and Teamwork Applications 507 Web Assignments 507 Case 18.1 Fashion Retailers Haul in Sales via YouTube 508 Case 18.2 ModCloth Offers Vintage Clothing Online and Offline 508 APPENDIX A Business Law 509 APPENDIX B Insurance and Risk Management 525 APPENDIX C Personal Financial Planning 535 APPENDIX D Developing a Business Plan 546 APPENDIX E Careers in Contemporary Business 554 APPENDIX F Launching Your Career 571

Additional information

Sku

CIN1119257387G

ISBN 13

9781119257387

ISBN 10

1119257387

Title

Contemporary Business by Louis E. Boone

Author

Louis E. Boone

Condition

Used - Good

Binding type

Hardback

Publisher

John Wiley & Sons Inc

Year published

2016-10-04

Number of pages

656

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Contemporary Business Louis E. Boone

Contemporary Business by Louis E. Boone

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Contemporary Business Summary

Contemporary Business by Louis E. Boone

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