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Contemporary Business Louis E. Boone

Contemporary Business By Louis E. Boone

Contemporary Business by Louis E. Boone


$51.26
Condition - Good
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Summary

Moving Business Forward. Faster Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.

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Contemporary Business Summary

Contemporary Business by Louis E. Boone

Moving Business Forward...Faster Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Table of Contents

Part 1. Business in a Global Environment. Chapter 1. The Framework of Contemporary Business. Chapter 2. Business Ethics and Social Responsibility. Chapter 3. Economic Challenges Facing Global and Domestic Business. Chapter 4. Competing in Global Markets. Part 2. Starting and Growing Your Business. Chapter 5. Options for Organizing Small and Large Businesses. Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative. Chapter 7. E-Business: Doing Business Online. Part 3. Management: Empowering People to Achieve Business Objectives. Chapter 8. Management, Leadership, and the Internal Organization. Chapter 9. Human Resource Management, Motivation, and Labor-Management Relations. Chapter 10. Improving Performance through Empowerment, Teamwork, and Communication. Chapter 11. Production and Operations Management. Part 4. Marketing Management. Chapter 12. Customer-Driven Marketing. Chapter 13. Product and Distribution Strategies. Chapter 14. Promotion and Pricing Strategies. Part 5. Managing Technology and Information. Chapter 15. Using Technology to Manage Information. Chapter 16. Understanding Accounting and Financial Statements. Part 6. Managing Financial Resources. Chapter 17. Financial Management and Institutions. Chapter 18. Financing and Investing through Securities Markets . Video Cases. Appendix A. Appendix B. Appendix C.

Additional information

CIN0470445599G
9780470445594
0470445599
Contemporary Business by Louis E. Boone
Used - Good
Paperback
John Wiley and Sons Ltd
2009-05-12
800
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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