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Contemporary Business Communication Louis E. Boone

Contemporary Business Communication By Louis E. Boone

Contemporary Business Communication by Louis E. Boone


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Summary

Focusing on effective written, oral and employment communication skills, this text offers an introduction to business documents and applications from real companies. It gives students a perspective and hands-on practice with situations they will encounter on the job.

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Contemporary Business Communication Summary

Contemporary Business Communication: United States Edition by Louis E. Boone

Appropriate for courses in Business Commmunication and Business Writing. Course can be found in Business, Communication, and English departments.

Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. Very contemporary in approach, it features full coverage of modern communication technologies and collaborative communication skills as well as interviews with top business professionals and communicators at the cutting-edge of the field.

Table of Contents

I. COMMUNICATION FUNDAMENTALS AND CHALLENGES.

1. Communicating in an Organization.
2. Mastering Communication Technology.
3. Communication Challenges in a Diverse World.

II. WRITING BASICS.

4. Planning Business Documents.
5. Organizing, Composing, and Designing Business Documents.
6. Revising and Editing Business Documents.

III. ORGANIZATIONAL LETTERS AND MEMOS.

7. Writing Direct Requests.
8. Writing Good-News, Goodwill, and Information.
9. Writing Bad-News and Negative Messages.
10. Writing Persuasive Messages.

IV. REPORT AND PROPOSAL WRITING.

11. Planning and Researching Business Reports and Proposals.
12. Using Visual Aids in Business Reports and Proposals.
13. Organizing and Writing Short and Long Reports.
14. Organizing and Writing Short and Long Proposals.

V. FORMS OF ORAL COMMUNICATION.

15. Delivering Speeches and Oral Presentations.
16. Oral Communication in Groups.

VI. EMPLOYMENT COMMUNICATION.

17. Targeting Your Career: Writing Resumes and Cover Letters.
18. Effective Employment Interviewing.
Appendix A. Preparing Business Documents.
Appendix B. Basics of Grammar and Usage.
Appendix C. Internet Research.
Glossary.
References.
Photo Credits.
Indexes.

Additional information

CIN0135312450G
9780135312452
0135312450
Contemporary Business Communication: United States Edition by Louis E. Boone
Used - Good
Hardback
Pearson Education (US)
1996-11-15
645
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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