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The Business of Fashion Leslie Davis Burns

The Business of Fashion By Leslie Davis Burns

The Business of Fashion by Leslie Davis Burns


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The Business of Fashion Summary

The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition - Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers - New chapter case studies give students a chance to think critically and apply the chapter concepts - Integrates corporate responsibility and sustainability throughout this edition - Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail The Business of Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards. - PowerPoint presentations to frame lectures. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.

The Business of Fashion Reviews

A very comprehensive text, with a good layout and good explanation of the industry's terminology. I don't know of a book which covers all the areas that this title does, which definitely works to its advantage. -- Nicole Dunlop, Central Saint Martins, UK The book itself is very well structured following the general design/marketing process applied in the fashion industry. Adding case studies and career opportunities at the end of each chapter is a great addition. -- Dong Shen, California State University, Sacramento, US

About Leslie Davis Burns

Leslie Davis Burns is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Kathy K. Mullet is Associate Professor at Oregon State University, USA. Nancy O. Bryant is Professor Emerita at Oregon State University, USA.

Table of Contents

Preface Part 1: Organization of the Global Fashion Industries 1. Historical Perspective of the Fashion Industry 2. Global Fashion Supply/Value Chain 3. Business and Legal Framework of Companies in the Fashion Industries 4. Global Materials Industry 5. Fashion Brands: Company Organization Part 2: Creating and Marketing a Fashion Brand 6. Creating a Fashion Brand: Research 7. Creating a Fashion Brand: Design Brief 8. Design Development and Style Selection 9. Marketing Fashion Brands Part 3: Production and Distribution of Fashion Brands 10. Preproduction Processes 11. Sourcing Decisions and Production Centers 12. Production Processes 13. Distribution and Retailing Glossary Photo Credits Index

Additional information

CIN1501315218G
9781501315213
1501315218
The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns
Used - Good
Paperback
Bloomsbury Publishing Plc
20161020
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business of Fashion