Cart
Free US shipping over $10
Proud to be B-Corp

Medical Visions Kirsten Ostherr (Associate Professor, Associate Professor, Rice University)

Medical Visions By Kirsten Ostherr (Associate Professor, Associate Professor, Rice University)

Summary

This book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.

Medical Visions Summary

Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies by Kirsten Ostherr (Associate Professor, Associate Professor, Rice University)

How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? How might the history of medical imaging technologies help us understand the future of medical media? How has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious book explores 120 years of medical image-making to explain how visual representations shape medical education and practice. She demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists and the mass media acquire cultural meaning and influence professional and popular understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the golden age of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The role of newsmagazines forms a transition between the medical dramas of the 60s, 70s, and 80s (from Frederick Wiseman's Hospital to Marcus Welby, MD) and more recent reality shows like The Swan and Doctor 90210. Reality-based miniseries (Hopkins, Boston Med) continue the long cycle of comingling between professional and entertainment medicine. The study concludes with an in-depth look at the advertising, moving image, and social media circuits active in the health care setting today, closing with ten key lessons for the future of medical media.

Medical Visions Reviews

extensive archival work and the depth of its analysis makes it essential reading for any historians with an interest in the role that visual mass media have played in the development of science, technology and medicine * David. A Kirby, Social History of Medicine *

About Kirsten Ostherr (Associate Professor, Associate Professor, Rice University)

Kirsten Ostherr is an Associate Professor of English at Rice University. She is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health.

Table of Contents

Introduction: Medical Ways of Seeing ; Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century ; Chapter Two: The Entire Medical Profession Is Becoming 'Film Conscious': How Cinema Became Part of Medical Education ; Chapter Three: The Disruption of Medical Education throughout the World: Global Networks for Medical Media in the Postwar Era ; Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception ; Chapter Five: Medical Relevance and Public Relations: How Cinema Verite Became the Video News Release ; Chapter Six: Medical Reality TV, Social Media, and the Networked Patient ; Conclusion: Ten Lessons for the Future of Medical Media ; Bibliography

Additional information

NLS9780199737253
9780199737253
0199737258
Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies by Kirsten Ostherr (Associate Professor, Associate Professor, Rice University)
New
Paperback
Oxford University Press Inc
2013-04-11
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Medical Visions