Rocky & Bullwinkle. Peabody and Sherman. Dudley Do-Right. George of the Jungle. Boris and Natasha. These cultural icons emerged fully-formed from the wittiest, most irreverent and shamelessly subversive cartoons ever, The Rocky and Bullwinkle show. The first cartoon to reach both kids and adults with its humour, the show has millions of diehard fans. For the first time, read the fascinating behind-the-scenes history of the show's creation, the fierce script battles fought with network censors, the impact of the show on 1960's culture, and the notorious episode when America's favourite moose convinced 20,000 children to rip the knobs off their TVs because "That way, we'll be sure to be with you next week!".