Old-fashioned seaside holidays inspire a great deal of nostalgic affection among British people. Quintessential elements such as seaside donkeys and sickly sticks of rock are easily identifiable and memorable ingredients of a tradition that most people in this country have experienced. Focusing on the hundred year period from 1870 to 1970, this volume takes a nostalgic journey through the promenades, deckchairs and sandcastles to discover how ordinary people spent their seaside holidays. Colourful photographs and images are brought to life with light-hearted commentary revealing the history behind these idyllic trips to the seaside - how did we get there, where did we stay, and how did we spend our days? Each captivating chapter explores a different aspect of holiday life to build a complete picture of the social and historical significance of the classic British seaside holiday.