Students and new beauty professionals will appreciate the ease with which they will be able to promote themselves and their salon with the solid marketing theory and step-by-step plans found in this book. Written primarily for use in promoting new salons, this resource will be useful for all hairstylists wishing to promote their business. More than 100 examples of promotional campaigns are included. Just some of what you will learn includes: -The basics of salon promotions: how, where, and why promotions work -Easy-to-execute promotions that will attract new clients, revive fading clientele lists, sell additional services, and celebrate milestones and special occasions -How to track promotions to determine promotional results and succes