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Visual Composing Jo Mackiewicz

Visual Composing By Jo Mackiewicz

Visual Composing by Jo Mackiewicz


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Visual Composing Summary

Visual Composing: Document Design for Print and Digital Media by Jo Mackiewicz

Moving beyond a how-to book, Visual Composing: Document Design for Print and Digital Media explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.

Table of Contents

Introduction

1. Modifying Typography for Functional Purposes

2. Modifying Typography to Create a Persona

3. Establishing Visual Hierarchies

4. Using Space to Enhance the Readability of Test

5. Designing the 8.5 X 11 Page

6. Varying the Size and Shape of the Page

7. Using Tables to Display Information

8. Displaying Information in Graphs and Charts

9. Selecting Integrating Photography

10. Editing Photography

11. Using Color

12. Creating Presentation Materials

13. Designing for the Web

14. Print Objects

References

Index of Names and Terms

Additional information

CIN0131706748A
9780131706743
0131706748
Visual Composing: Document Design for Print and Digital Media by Jo Mackiewicz
Used - Well Read
Paperback
Pearson Education (US)
2010-05-21
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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