Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. It helps you learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. This work also helps you to examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.