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A Dream with a Deadline Jacques Horovitz

A Dream with a Deadline By Jacques Horovitz

A Dream with a Deadline by Jacques Horovitz


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Summary

Intended for dreamers - dreamers with the courage and commitment to make their dreams come true. This work includes a self-diagnostic exercise to reveal where your energy, time and resources should be concentrated to make your vision happen. It also shows you how to clarify your vision of where you want to go, and then how to get there.

A Dream with a Deadline Summary

A Dream with a Deadline: Turning strategy into action by Jacques Horovitz

Let's put a man on the moon in 10 years. This was a dream with a deadline - the deadline was met, the dream came true and history was made. Your vision may not be quite as groundbreaking as JFK's, but achieving it could still have a major impact on your business. Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives. Having the vision is one thing, you then need to make it happen, Dreams with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results. This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality. Managers and leaders, have your pen and paper at the ready, by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you, your team or your company are headed. It also includes an all revealing self-diagnosis exercise which will show you where you should concentrate your energy, time and resources to make your vision happen. Don't just dream about what your business 'could' be like', set a deadline and make it happen.

About Jacques Horovitz

Jacques Horovitz is Professor of Professor of Service Strategy, Service Marketing & Service Management at IMD, Lausanne. He has previously served as Executive Vice President marketing and sales for Club Med North America; as Managing Director - Marketing and International - for the GrandVision group, a listed retail speciality store chain with 800 stores in 15 countries in Europe; and as coach to the Executive Committee of Disneyland Paris, during its turnaround, as well as head of quality and training. He is currently CEO of a hotel chain he created nine years ago. Jacques has advised the CEOs of more than 100 companies throughout Europe on service, having founded, developed and managed a pan-European consulting company with offices in seven countries and 50 consultants. His assignments have been in a wide variety of sectors including leisure, tourism, transportation, financial services, industrial equipment, office automation, retailing, pharmaceuticals, automobile, hospitality, telecom. He has researched and published widely on service strategies and service quality, relationship marketing and customer bonding. His publications include the international best-seller Quality of Service (InterEditions, 1987), Total Customer Satisfaction (FT/Pitman, 1992) and Service Strategy (FTPH, 2nd edn 2004).

Table of Contents

Acknowledgements Intro ONE: THE POWER OF DREAMS BEYOND FEATHER DANCING SWOTS NEED NOT APPLY FROM PLANNING TO DREAM MAKING REDEFINING THE FUTURE SUMMARY TWO: HOUSE OF DREAMS BUILDING THE HOUSE SHOOTING FOR THE MOON THE PILLARS OF ACHIEVEMENT BUILDING ON SOLID FOUNDATIONS WHO'S HOUSE? ONE HOUSE OR MANY? THE HOUSE MODEL CHALLENGE WHEN A SINGLE PAGE ISN'T ENOUGH REALITY CHECKING GROUNDING THE DREAM WHEN DREAMS BECOME NIGHTMARES SUMMARY THREE: JUMP-STARTING THE DREAM EXTERNAL PERSPECTIVES INTERNAL PERCEPTIONS PROOF READING THE DREAM TICKET CEO AS HOUSEHOLDER SUMMARY FOUR: SHARING the DREAM DAY-DREAM BELIEVERS BACK IT OR SACK IT SELLING THE DREAM GOTTA LUV IT GREAT EXPECTATIONS INSOMNIACS NEED NOT APPLY KEEPING THE DREAM ALIVE SUMMARY FIVE: LIVING THE DREAM PERSONAL DISCPLINE CORPORATE SEMAPHORE CORPORATE DISCIPLINE INITIATIVES AS WALLS THE HOUSE THAT JACK BUILT THE UMBRELLA APPROACH STAYING IN TOUCH .. AND FOLLOWING THROUGH TURNINGIDEAS INTO ACTION SUMMARY SIX: BUILT TO DREAM SUPPORTING THE VISION THE DREAM TEAM ROLE CASTING ALL TOGETHER NOW HOW BIG? FIRST PRINCIPLES TAKING APPROPORIATE MEASURES PLOTS & PLANS MEANINGFUL METRICS REWARDING WHAT MATTERS THE DEVIL IS IN THE BEHAVIOR/ SILO SCLEROSIS THE POWER OF NO JUST DOING MY JOB EVERY DOGMA HAS ITS DAY SUMMARY SEVEN: DREAMING ON...WITH EYES WIDE OPEN THE FOUR CORNERSTONES OF CONTINOUS EXECUTION DISCIPLINE TRUST SUPPORT STRE-E-E-T-C-H LINKING THE FOUR BUILT TO BE DIFFERENT SUMMARY

Additional information

GOR011816975
9780273708681
0273708686
A Dream with a Deadline: Turning strategy into action by Jacques Horovitz
Used - Like New
Hardback
Pearson Education Limited
2007-01-16
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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