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Global Luxury Trends J. Hoffmann

Global Luxury Trends By J. Hoffmann

Global Luxury Trends by J. Hoffmann

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Summary

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

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Global Luxury Trends Summary

Global Luxury Trends: Innovative Strategies for Emerging Markets by J. Hoffmann

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Global Luxury Trends Reviews

'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and

Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will

enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International

'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' GUY SALTER, Deputy Chairman, Walpole British Luxury

'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A reality

check for instant connectivity and new pillars of global relevance.' ALBERTO MILANI, CEO Buccellati Inc.

About J. Hoffmann

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).

DR. IVAN COSTE-MANIERE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

Table of Contents

1. On Luxury Strategizing 2. Paths for the Emergence of Global Chinese Luxury Brands 3. Luxo Brasil and Osklen's New Luxury 4. Uber Luxury: For Billionaires Only 5. Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands 6. Engaging with the Luxury Consumer in China 7. Luxury and Arts in China: The Island6 Case 8. Luxury Shopping Places in China 9. Perspectives on Luxury Operations in China 10. Luxury Consumer Tribes in Asia: Insights from South Korea 11. Luxury in Russia and in Countries of Eastern Europe 12. Luxury in India: Seduction by Hypnotic Subtlety 13. Polo as a Vehicle for Communicating Luxury 14. Mimesis and the Nexus of Luxury Industry in India 15. Tesla Motors, the Reinvention of the Luxury Sports Car Industry 16. Why Buy Luxury? Insights from Consumer Research 17. Elie Saab: Strategic Presence in the Digital Luxury Space

Additional information

CIN1137287381G
9781137287380
1137287381
Global Luxury Trends: Innovative Strategies for Emerging Markets by J. Hoffmann
J. Hoffmann
Used - Good
Hardback
Palgrave Macmillan
20121204
275
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Global Luxury Trends