The Tangled Web They Weave: Truth, Falsity and Advertisers by Ivan L. Preston
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The Tangled Web They Weave
Summary
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
The Tangled Web They Weave Summary
Additional information
NPB9780299141905
9780299141905
029914190X
The Tangled Web They Weave: Truth, Falsity and Advertisers by Ivan L. Preston
New
Hardback
University of Wisconsin Press
1994-09-30
224
N/A
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