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Electronic Commerce Gary Schneider (California State University Monterey Bay)

Electronic Commerce By Gary Schneider (California State University Monterey Bay)

Electronic Commerce by Gary Schneider (California State University Monterey Bay)

Reviews:
$45.99
Condition - Very Good
Only 1 left
Very Good

Electronic Commerce Summary

Electronic Commerce by Gary Schneider (California State University Monterey Bay)

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

About Gary Schneider (California State University Monterey Bay)

Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

Table of Contents

PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.

Additional information

GOR012081078
9781305867819
1305867815
Electronic Commerce by Gary Schneider (California State University Monterey Bay)
Gary Schneider (California State University Monterey Bay)
Used - Very Good
Paperback
Cengage Learning, Inc
20160226
624
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Electronic Commerce