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Wired to Care Dev Patnaik

Wired to Care By Dev Patnaik

Wired to Care by Dev Patnaik


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Wired to Care Summary

Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are Wired to Care, and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

Wired to Care Reviews

A veteran business strategist and adjunct faculty member at Stanford Univ., Patnaik explores the role of empathy in successful companies, producing a thoughtful, practical meditation on the power of walking in someone else's shoes. Though he utilizes examples from his work with Harley Davidson, Cisco and Nike, his skills in the classroom get a good showcase too, with lessons on history and biology, as well as revealing exercises from his class (called Needfinding) with aha revelations like: For thousands of years, people made things for other people they knew; it was the Industrial Revolution that divided producer from consumer. Essentially, Patnaik proposes that a successful company must cross that divide and learn about their customers' needs by interacting with, understanding and, in some cases, hiring them. Incorporating some familiar ideas-the power of framing, the golden rule-Patnaik manages to keep his text fresh and brisk, making this a cagey but compassionate guide for execs and business students. (Publishers Weekly, Jan.)

About Dev Patnaik

DEV PATNAIK is a founder and principal of Jump Associates, a growth strategy firm. He is an advisor to some of the world's most admired companies, including Hewlett-Packard, Target, Nike, and GE. Dev is an adjunct faculty member at Stanford University, where he teaches research methods to design and business school students. He lives in the San Francisco Bay Area. PETER MORTENSEN is the communications lead at Jump Associates and a blog contributor for Wired.

Table of Contents

Part I The Case for Empathy Chapter 1 Introduction 3 Chapter 2 The Map is Not the Territory 19 Chapter 3 The Way Things Used to Be 42 Part II Creating Widespread Empathy Chapter 4 The Power of Affinity 67 Chapter 5 Walking in Someone Else's Shoes 85 Chapter 6 Empathy That Lasts 105 Chapter 7 Open All the Windows 124 Part III The Results of Empathy Chapter 8 Reframe How You See the World 143 Chapter 9 We Are Them and They Are Us 165 Chapter 10 The Golden Rule 180 Chapter 11 The Hidden Payoff 200 Acknowledgments 217 Endnotes 223 Index 237 About the Authors 251

Additional information

CIN013714234XG
9780137142347
013714234X
Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik
Used - Good
Hardback
Pearson Education (US)
20090528
272
Commended for Axiom Business Book Awards (Business Ethics) 2010
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Wired to Care