Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation needs to become an all-the-time event that's measurable, reliable, predictable, streamlined, and effective. Asserting that every innovation objective has a finite set of possible solutions given its unique constraints, TRIZ, the Theory of Inventive Problem Solving, is a structured system for making innovation more manageable and profitable.

Divided into five parts, Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ demonstrates how the applicationof a consistent, systematic approach will render innovative problem solving a dependable reality rather than an enigmatic phenomenon.