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Media/Society David R. Croteau

Media/Society By David R. Croteau

Media/Society by David R. Croteau

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Media/Society Summary

Media/Society: Technology, Industries, Content, and Users by David R. Croteau

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book's basic sociological framework but now include additional discussions of new studies and up-to-date material on today's rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the new media world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media's effect on traditional media outlets

Media/Society Reviews

The best text to help students understand the often-complicated, ever-changing relationship between media and society.


-- Seong-Jae Min

I have finally found a textbook that places media research in a historical perspective and that also includes a comprehensive section on the media and its relationship to ideology, politics, and culture.


-- Jane Bloodworth Rowe

Media/Society gives students a comprehensive picture of the present-day media, media-related issues, and the future. Current controversial issues like electronic surveillance, privacy and national security, and political influence on the media have been carefully explained by the authors.


-- Abhijit Sen

It comes at the sociology of media from every angle, providing in-depth discussion of how media are shaped, consumed, and disseminated.


-- Stephen Hagan

The book provides a sound analysis of the contemporary issues in media representations and conceptual approaches to the understanding of media and media technology.


-- Ola Ogunyemi

About David R. Croteau

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology. William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Table of Contents

Preface Acknowledgments PART I. INTRODUCTION Chapter 1. Media/Society in a Digital World The Importance of Media Models of Communication Media A Sociology of Media A Model of Media and the Social World Applying the Model: Civil Rights in Two Media Eras Conclusion Discussion Questions PART II. TECHNOLOGY Chapter 2. The Evolution of Media Technology The History of Media Technology Technological Determinism and Social Constructionism From Print to the Internet Conclusion Discussion Questions PART III. INDUSTRY Chapter 3. The Economics of the Media Industry Media Companies in the Internet Era Changing Patterns of Ownership Consequences of Conglomeration and Integration The Effects of Concentration The Impact of Advertising Conclusion Discussion Questions Chapter 4. Political Influence on Media Media and Democracy Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy Regulation in International Perspective Competing Interests and the Regulation Debate Regulating Ownership Regulating Content Regulating Access and Distribution Informal Political, Social, and Economic Pressure Conclusion Discussion Questions Chapter 5. Media Organizations and Professionals The Limits of Economic and Political Constraints Decision Making for Profit: Imitation, Hits, and Stars The Organization of Media Work Occupational Roles and Professional Socialization Norms on the Internet, New Media, and New Organizations Conclusion Discussion Questions PART IV. CONTENT Chapter 6. Media and Ideology What Is Ideology? Theoretical Roots of Ideological Analysis News Media and the Limits of Debate Movies, the Military, and Masculinity Television, Popularity, and Ideology Rap Music as Ideological Critique? Advertising and Consumer Culture Advertising and the Globalization of Culture Internet Ideology Conclusion Discussion Questions Chapter 7. Social Inequality and Media Representation Comparing Media Content and the Real World The Significance of Content Race, Ethnicity, and Media Content: Inclusion, Roles, and Control Gender and Media Content Class and the Media Sexual Orientation: Out of the Closet and into the Media Conclusion Discussion Questions PART V. USERS Chapter 8. Audiences and Creators The Active Audience: Balancing Agency and Structure Decoding Meanings and Social Position The Pleasures of Media: Celebrity Games The Social Context of Media Use The Limits of Interpretation From Active Audience to Resistant Actors Content Creation and Distribution Conclusion Discussion Questions Chapter 9. Media Influence Learning from Media Effects Research Early Works: Establishing the Agenda Mitigating Media Effects Highlighting Media Influence Mediatization The Mediatization of Politics Digital Dilemmas: Online Media Influence Conclusion Discussion Questions PART VI. AFTERWORD Chapter 10. Globalization and the Future of Media What Is Globalization? The Global Media Industry Interpreting Global Media Content Regulating Global Media Global Media Users: Limits of the Global Village The Ubiquity of Change and the Future of Media Discussion Questions References Index About the Authors

Additional information

CIN150631533XVG
9781506315331
150631533X
Media/Society: Technology, Industries, Content, and Users by David R. Croteau
David R. Croteau
Used - Very Good
Paperback
SAGE Publications Inc
20171114
488
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Media/Society