Building Strong Brands by David A. Aaker
Unfortunately we do not have a summary for this item at the moment
Building Strong Brands
Summary
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.
Building Strong Brands Summary
Additional information
GOR002657592
9780029001516
002900151X
Building Strong Brands by David A. Aaker
Used - Very Good
Hardback
John Wiley & Sons Inc
19951212
390
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us