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Lean Customer Development Cindy Alvarez

Lean Customer Development By Cindy Alvarez

Lean Customer Development by Cindy Alvarez


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Summary

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.

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Lean Customer Development Summary

Lean Customer Development: Build Products Your Customers Need by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the ah-ha! moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

About Cindy Alvarez

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. She's worked with early-stage startups, medium-sized companies, and Fortune 500 companies to make customer development an ingrained part of company culture and product development process. She currently runs User Experience and Product Design for Yammer, where their 5 million customers include hourly staffers and CEOs and techno-luddites to early adopters.

Additional information

CIN1449356354VG
9781449356354
1449356354
Lean Customer Development: Build Products Your Customers Need by Cindy Alvarez
Used - Very Good
Hardback
O'Reilly Media
20140708
175
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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