As global temperatures rise and polar bears begin to drown in the melting artic ice, a growing chorus of voices is calling on governments to act now whilst there is still a small chance of saving the planet. Yet the harsh reality ignored by pundits and policy makers is that capitalism stands as the most intractable obstacle in the way of the changes that could avert ecological devastation. This timely, well-grounded analysis reveals an inconvenient truth - that there needs to be a choice made between saving capitalism and saving the environment.