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Tupperware Unsealed Bob Kealing

Tupperware Unsealed By Bob Kealing

Tupperware Unsealed by Bob Kealing


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Summary

Brownie Wise was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. This book describes her rise and fall, and her relationship with the eccentric Tupper.

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Tupperware Unsealed Summary

Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers by Bob Kealing

Brownie Wise, the first woman to appear on the cover of ""Business Week"", was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity.A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware ""home party"" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars.Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cult like, charismatic leader for the Tupperware faithful, so popular that ""Tupperware Ladies"" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse.The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing.Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in ""Tupperware Unsealed"".

About Bob Kealing

Bob Kealing, an Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Kerouac in Florida: Where the Road Ends.

Additional information

CIN081303227XG
9780813032276
081303227X
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers by Bob Kealing
Used - Good
Hardback
University Press of Florida
2008-06-30
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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