Small-scale Social Survey Methods by Bill Gillham
Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in Small -Scale Social Survey Methods. In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. The Real Word Research series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.