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Small-scale Social Survey Methods Bill Gillham

Small-scale Social Survey Methods By Bill Gillham

Small-scale Social Survey Methods by Bill Gillham


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Summary

Helps in carrying out better surveys. This book provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey.

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Small-scale Social Survey Methods Summary

Small-scale Social Survey Methods by Bill Gillham

Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in Small -Scale Social Survey Methods. In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. The Real Word Research series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.

About Bill Gillham

Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland

Table of Contents

1. Social Survey: Basic Issues; 2. Sampling: Probability or Random Methods; 3. Non-probability Sampling Methods; 4. Gaining Access to the Relevant Group; 5. Focusing Survey Topics and Questions; 6. The Relationship between Questions and Answers; 7. Refining the Question; 8. The Trialling Stage; 9. Designing Questionnaires and Interview Schedules; 10. The Piloting Stage; 11. Running the Main Study; 12. Descriptive Data Analysis; 13. Statistical Analysis; 14. Content Analysis; 15. Interpretation and Writing up.

Additional information

CIN082649630XG
9780826496300
082649630X
Small-scale Social Survey Methods by Bill Gillham
Used - Good
Paperback
Bloomsbury Publishing PLC
20080110
112
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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