Grocery Revolution: The New Focus on the Consumer by Barbara E. Kahn
This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.
Grocery Revolution
Summary
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Grocery Revolution Summary
Table of Contents
I. REVOLUTION IN THE GROCERY INDUSTRY.
1. Ravages of Change.2. The Broader Revolution.
3. Evolution of the Packaged Goods Industry.
4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing.
5. The Market Adjusts.
6. The Solution: Efficient Consumer Response.
7. The Shape of the Future.
II. CONSUMERS' GROCERY SHOPPING BEHAVIOR.
8. How Do Consumers Decide Where to Purchase Groceries?9. How Do Consumers Decide What Categories to Buy?
10. How Do Consumers Decide Which Brands to Buy Within a Product Category?
11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?
Additional information
GOR001902915
9780673998804
0673998800
Grocery Revolution: The New Focus on the Consumer by Barbara E. Kahn
Used - Very Good
Paperback
Pearson Education (US)
1997-01-22
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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