Chapter 1: Introduction Overview of the Book
PART I: Using Digital Technologies to Reshape Processes and Products The Digitalization Framework
Chapter 2: Digitally Enhancing Market-facing Processes * Types of Processes Transaction Processes Search Authentication oValuation Payment LogisticsAfter-Sales Service Decision Support ProcessesConfigurationCollaborationBusiness Intelligence Operationalizing Externally Facing Process Support Example: The Dow Corning CorporationExample: Philips Lighting - Signify
Chapter 3: Digitally Enhancing Existing Products A Product Digitalization Framework Composition ConnectivityCapabilitiesContextExtent of Product DigitalizationImpact on Market-facing ProcessesOperationalizing the Product Digitalization FrameworkExample: Eneco Toon Example: Philips Lighting - Signify Interact Office
Chapter 4: Creating New Digital ProductsTypes of Digital Products Characteristics of Digital ProductsMarket-facing Process Support for Digital ProductsPure versus Hybrid Digital ProductsExample: Barco Demetra
Part II: Using Digital Technologies to Reshape Business Scope
Chapter 5: Engaging Consumers Market Scope Consumer Engagement Framework Process improvement for an existing product Digitally enhanced business product Digital business productConsumer salesDigitally enhanced consumer product Digital consumer product From Linear to Triangular Consumer Engagement Leveraging Social Media to Engage Consumers Social Media Services PlatformsLevels of Social Media Engagement
Chapter 6: Digital Intermediaries Types of Digital IntermediariesSelecting a Digital Intermediary RoleResource baseEvolutionary Context Digital PlatformsNetwork EffectsCompetitive Effects of Digital PlatformsApproaches for Building PlatformsWhat Makes a Business a Platform?Example. Reconstructing Eneco Toon as a Digital Platform.
Chapter 7: Digital Revenue Models From selling traditional products to selling information-enhanced products, selling information to other parties (suppliers, advertisers, etc.), selling information services (e.g., PaaS, KaaS), recap platform revenue models (se Ch. 6) Redefining Firm Scope (progression from monolith to platforms)
Part III: Aligning with Competitive Strategy Chapter 8: Strategic Planning Models Porter Five ForcesSWOT Analysis Strategic PrioritiesSTEEPLE
Chapter 9: Aligning with Strategic PrioritiesStrategic PrioritiesOperational ExcellenceExample: The Dow Corning Corporation - XiameterProduct LeadershipExample: Barco Demetra Customer Intimacy Example: Philips Lighting - Signify InterAct Office Example: Philips Lighting - SignifyBeyond Strategic Priorities
Example: BNP Paribas Fortis - James Example: Eneco Toon
Chapter 10: Assessing Readiness for Digital Innovation Resources and CapabilitiesLocus of Digital InnovationInnovate Within the Business Innovate Outside the BusinessInnovate Within and Outside the BusinessExample: BNP Paribas Group - Hello bank!
Chapter 11: Evaluating Digitalization InitiativesPerformance Evaluation MetricsProcess Innovation MetricsProduct Innovation MetricsPlatform MetricsSustaining Competitive AdvantageExamples: Dow Corning, Philips Lighting, Eneco, Barco, and BNP Paribas Glossary
