Critics hated it. The public feared it would topple over. Passersby were knocked down by the winds. But even before it was completed, the Flatiron Building had become an unforgettable part of New York City. Built by the Fuller Company to be their New York headquarters, their president, Harry Black, was never able to make the public call it the Fuller Building. Head of the country's largest real estate firm, Black made a fortune and lived out a high-profile, ostentatious life that led to divorce, collapse and at last, suicide. This marvellously written book chronicles not just the construction of the building, but the changing technology and culture that characterized New York at the dawn of the 20th century: Madison Square Park shifted from a promenade for rich women to gay prostitutes, photography became an art, motion pictures came into existence; jazz came to the forefront of popular music - and all within steps of one of the city's best loved buildings.