Name: E-Marketing By Judy Strauss
SKU: 9780132461849
Price: 7.90 GBP
Availability: InStock

E-Marketing Summary

E-Marketing: International Edition by Judy Strauss

For courses in electronic marketing or e business.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

About Judy Strauss

<>Judy Strauss and Raymond Frost have collaborated on Web development, academic papers, practitioner seminars, and three books in 11 editions since 1995. They also developed a new course in 1996, Marketing in Cyberspace. This book grew out of that course and has significantly evolved along with changes in e-marketing.

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks BuildingEffective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas. Contact: [email protected].

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University's Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

Additional information

Sku

GOR009761977

ISBN 13

9780132461849

ISBN 10

0132461846

Title

E-Marketing: International Edition by Judy Strauss

Author

Judy Strauss

Condition

Used - Very Good

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

20081229

Number of pages

480

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

E-Marketing Judy Strauss

E-Marketing by Judy Strauss

E-Marketing Summary

E-Marketing: International Edition by Judy Strauss

About Judy Strauss

Table of Contents

Additional information

Customer Reviews - E-Marketing