Books by Judy Strauss

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno and Chair of the Managerial Sciences Department. She has published academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas. Contact: [email protected].

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida. He is coauthor of Marketing Channels, 1^st through 6^th editions, Prentice-Hall, 1977-2001 and contributor to the Encyclopedia of Marketing, Encyclopedia of Economics, American Marketing Association Marketing Encyclopedia, and the Logistics Handbook. His articles are published in major journals including the Journal of Marketing, Journal of Marketing Research, Journal of Marketing Channels, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Macro Marketing, Journal of Personal Selling and Sales Management, and Internal Marketing Review.

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University's prestigious University Professor teaching award. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.