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Books by David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He has published over 100 articles and is the author of 13 books. Professor Aaker is part of the editorial boards of Marketing Science, Journal of Marketing, and Strategic Management Journal. He received the MIT Buck Weaver Award in 2004 for contributions to the advancement of theory and practice in marketing science. Dr Damien McLoughlin is Dean of the Michael Smurfit Graduate School of Business and in 2004 he was a visiting Professor in Marketing at the S.C. Johnson Graduate School of Management, Cornell University. His teaching is highly regarded and has been recognised with teaching awards from both the Smurfit and Quinn Schools of Business. He is also a member of the 4.5 Club for Teaching Excellence at Cornell. His research, teaching and consulting interests are in areas of strategic marketing, market making and B2B marketing. His work has been published in leading international journals such as the Journal of Business Research, Industrial Marketing Management and the European Journal of Marketing. He is a member of the editorial board of a number of leading marketing journals including Industrial Marketing Management. Professionally he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.
Brand Portfolio Strategy By David A. Aaker
Brand Portfolio Strategyby David A. Aaker
Very Good
$45.99
inc. GST
Building Strong Brands By David A. Aaker
Building Strong Brandsby David A. Aaker
Very Good
$18.99
inc. GST
Brand Leadership By David A. Aaker
Brand Leadershipby David A. Aaker
Very Good
$18.99
inc. GST
Managing Brand Equity By David A. Aaker
Managing Brand Equityby David A. Aaker
Like New
$19.49
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Very Good
$36.99
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
New
$175.19
inc. GST
Building Strong Brands By David A. Aaker
Building Strong Brandsby David A. Aaker
Very Good
$25.99
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Very Good
$21.49
inc. GST
Brand Relevance By David A. Aaker
Brand Relevanceby David A. Aaker
Like New
$21.49
inc. GST
Developing Business Strategies By David A. Aaker
Developing Business Strategiesby David A. Aaker
Well Read
$40.99
inc. GST
Marketing Research By David A. Aaker
Marketing Researchby David A. Aaker
Very Good
$36.99
inc. GST
Brand Leadership By David A. Aaker
Brand Leadershipby David A. Aaker
Very Good
$45.99
inc. GST
Brand Equity & Advertising By David A. Aaker
Brand Equity & Advertisingby David A. Aaker
Very Good
$131.99
inc. GST
Building Strong Brands By David A. Aaker
Building Strong Brandsby David A. Aaker
Very Good
$17.19
inc. GST
Consumerism, 4th Ed. By David A. Aaker
Consumerism, 4th Ed.by David A. Aaker
New
$47.29
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Very Good
$27.49
inc. GST
Strategic Marketing Management By David A. Aaker
Strategic Marketing Managementby David A. Aaker
Very Good
$17.19
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Very Good
$15.49
inc. GST
Marketing Research By David A. Aaker
Marketing Researchby David A. Aaker
Very Good
$109.99
inc. GST
Brand Leadership By David A. Aaker
Brand Leadershipby David A. Aaker
Very Good
$11.99
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Good
$18.99
inc. GST
Advertising Management By David A. Aaker
Advertising Managementby David A. Aaker
Well Read
$29.99
inc. GST
Strategic Market Management By David A. Aaker
Strategic Market Managementby David A. Aaker
Very Good
$15.49
inc. GST
Markenrelevanz By David A. Aaker
Markenrelevanzby David A. Aaker
New
$36.49
inc. GST
Brand Leadership By David A. Aaker
Brand Leadershipby David A. Aaker
Very Good
$11.99
inc. GST