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The Case Study Handbook William Ellet

The Case Study Handbook von William Ellet

The Case Study Handbook William Ellet


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Zusammenfassung

Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases in class.

The Case Study Handbook Zusammenfassung

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases William Ellet

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Über William Ellet

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

Zusätzliche Informationen

GOR004201135
9781422101582
1422101584
The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases William Ellet
Gebraucht - Sehr Gut
Broschiert
Harvard Business Review Press
2007-04-17
288
N/A
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