Name: Cambridge Marketing Handbook: Digital von Terry Nicklin
SKU: 9780749470630
Price: 26.99 EUR
Availability: InStock

Cambridge Marketing Handbook: Digital Zusammenfassung

Cambridge Marketing Handbook: Digital Cambridge Marketing College

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.

Über Cambridge Marketing College

This handbook includes material created by some of the College's most experienced tutors, including Steve Bax, Karl Meyer and Neil Wilkins. It has been edited by Charles Nixon and Les Shortall. Steve Bax Steve is Managing Director of Bax Interaction, a Marketing Research and Strategy Consultancy with 25 years' experience at senior and board levels in small, medium and large organisations from a wide range of sectors in both B2B and B2C markets. Steve has also written the Research Handbook, as well as co-writing the Communications Handbook in this series. Karl Meyer Karl has spent the past 20 years working within the Internet Industry in both Technical and Sales and Marketing Roles and was Director of Channel Marketing Strategy for WorldCom in EMEA. Karl has an MBA from The Open University with a particular emphasis on International Enterprise Development and Knowledge Management and is a tutor for Cambridge Marketing College's Digital Programmes. Karl has also written the Distribution Handbook in this series. Neil Wilkins Neil learnt his marketing with the likes of Orange, Natwest, BP Castrol and Ordnance Survey and now helps individuals and companies to communicate more effectively using strategic planning and dynamic tactical campaigns. He is a Lead Tutor for Cambridge Marketing College's Digital Programmes and Course Director for the College's new Mobile Learning method of study. Neil is also the General Manager for the South West, driving the development of the College from the Bristol Study Centre.

Inhaltsverzeichnis

- 00: Introduction;
- 01: Core Concepts;
- 02: Websites and SEO;
- 03: Digital Communications;
- 04: Social Media;
- 05: Mobile;
- 06: Digital Marketing Campaigns;
- 07: Measuring Digital Marketing;
- 08: Legislation

Zusätzliche Informationen

Sku

GOR010211868

ISBN 13

9780749470630

ISBN 10

0749470631

Titel

Cambridge Marketing Handbook: Digital Cambridge Marketing College

Autor

Cambridge Marketing College

Serien

Cambridge Marketing Handbooks

Zustand

Gebraucht - Wie Neu

Bindung

Gebundene Ausgabe

Verlag

Kogan Page Ltd

Datum

2013-12-03

Anzahl der Seiten

112

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.