This Little Kiddy Went to Market Sharon Beder

Name: This Little Kiddy Went to Market von Sharon Beder
SKU: 9780745329154
Price: 5.39 EUR
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This Little Kiddy Went to Market Sharon Beder

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Zusammenfassung

How consumerist values are forced upon children through education and medication

This Little Kiddy Went to Market Zusammenfassung

This Little Kiddy Went to Market: The Corporate Capture of Childhood Sharon Beder

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.

Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

This Little Kiddy Went to Market Bewertungen

'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter
'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger
'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity

Über Sharon Beder

Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009). Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009).

Inhaltsverzeichnis

Introduction 1. Turning Children into Consumers 2. Turning Play into Business 3. Branding Childish Identities 4. Teaching Consumer Values 5. Turning Schools into Businesses 6. Making Schools Accountable 7. Business Campaigns 8. Made to Order 9. Dumbing Down Future Citizens 10. Teaching Corporate Values 11. Privatising Schools 12. Turning Schools into Markets 13. Privatisation Proponents 14. Controlling Wayward Children Conclusion Notes

Zusätzliche Informationen

Sku

GOR005843990

ISBN 13

9780745329154

ISBN 10

0745329152

Titel

This Little Kiddy Went to Market: The Corporate Capture of Childhood Sharon Beder

Autor

Sharon Beder

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Pluto Press

Datum

2009-05-01

Anzahl der Seiten

320

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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