The provocative, highly acclaimed memoir of one man's life long passion for getting the look just right.

'A bloody brilliant book' Paul Smith

'The youth cult confessional to end them all . . . Funny, accurate and touching' Dylan Jones, GQ

'Think of this terrific book as The Rotter's Club of schmutter and you won't be too wide of the mark' Daily Mail

'Incisive, obsessive, confessional and quite brilliant' Observer

'Provocative, charming and fiercely proud' Daily Telegraph

'Insightful and passionate . . . as stylish and witty as the finery it obsesse over' The Independent On Sunday

'Highly entertaining. . . a must read for anyone interested in fashion' Sunday Express

'Elms's opinionated stances are half the fun of this book' Sunday Times

'Taps into an energy that helped shape post-war Britain' Mail On Sunday

'A hymn to the burning desire of young men to look right and look smart' Evening Standard

'Should be read by everyone who enjoys sharp, witty writing and a shuddering sense of humour' Times Literary Suppliment