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How to Sell Robert Ashton

How to Sell von Robert Ashton

How to Sell Robert Ashton

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Zusammenfassung

From getting that first appointment to closing the deal, this easy-to-follow guide guarantees successful selling in four simple stages. Practical advice is included on everything from understanding body language to overcoming conflict.

How to Sell Zusammenfassung

How to Sell: Improve Your Technique and Maximize Your Sales Robert Ashton

From getting that first appointment to closing the deal, this easy-to-follow guide guarantees successful selling in four simple stages. Practical advice is included on everything from understanding body language to overcoming conflict.

Über Robert Ashton

Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.

Inhaltsverzeichnis

Step 1: Starting Out; why employ sales people anyway? do you really know your product/service; making appointments; how to ask questions; why buyers buy; when buyers buy; dealing with good and bad days; goalsetting; locking on to the customer's agenda; boosting the benefits; features count; Step 2: Moving On; all about attitude; become a prospector; getting under the skin of my company; learning to network in your industry; planning the whole territory; buying signals; presenting... even speaking in public! your first sales conference; closing; dealing with obstacles to closing; ok let's negotiate; your first trade exhibition; do I look the part? Step 3: Moving Up; all about tenacity; understanding body language; creative problem solving; building your support network; can't sell the whole thing? selling at exhibitions; reviewing your goals; never waste a good idea; let's risk it! entertaining customers; what do the buyers really think of you? Step 4: Getting Even Better; attribution theory; understanding yourself... starter or finisher? overcoming serious objections; climbing the sales ladder; who got the best deal? the power of new ideas; frequency and recency - account analysis; selling in overseas markets; selling the really difficult accounts; the dangers of success; Index

Zusätzliche Informationen

GOR001171721
9780600610328
0600610322
How to Sell: Improve Your Technique and Maximize Your Sales Robert Ashton
Robert Ashton
Gebraucht - Sehr Gut
Broschiert
Octopus Publishing Group
20040815
128
N/A
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