Much has been written about Jaguar, but this is the first full biography of its founder Sir William Lyons, now published in paperback to mark the 110th anniversary of Lyons' birth. This inspiring book, written by two eminent Jaguar authors, describes Lyons' early influences, his tentative steps into the motor trade and how, while in his 30s, he established a substantial motor manufacturing business and launched the Jaguar marque - and then masterminded decades of glory. This is the fascinating story of a man whose life was inseparable from his cars.