Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Ads to Icons Paul Springer

Ads to Icons von Paul Springer

Ads to Icons Paul Springer

€6.39
Zustand - Sehr Gut
Nur noch 1
Sehr GutGut

Zusammenfassung

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.

Ads to Icons Zusammenfassung

Ads to Icons: How Advertising Succeeds in a Multimedia Age Paul Springer

From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.

Ads to Icons Bewertungen

Paul Springer clearly knows his subject. It does make for fascinating reading. Paul's book contains lots of varied facts about each campaign, and gives an insight into an industry that pervades our life every day. Bucks Free Press A book that will find its place on the bookshelves across all agency departments. Advertising Lab Should be required reading. The critical conclusion of this book remains that all communication about brands can be regarded as advertising. Marketing Ireland A fascinating series of case studies of ways of using new, digital media, with examples from around the world.' 'A stimulating and sometimes proactive read. Admap, December 2007 'This is a marvellous handbook for dealing with the rapidly changing and expanding world of advertising. Highly recommended.' Choice, December 2007

Über Paul Springer

Dr Paul Springer specializes in contemporary mass communication. His clients have included Microsoft, Museum of Design, Malmo, Beijing Normal University and Virginia Commonwealth University. He is head of research and co-directs the international Advertising Masters course at Buckinghamshire University, UK.

Inhaltsverzeichnis

Part 1 Cases 1 Rethinking mass media 2 Widening formats 3 Events-driven 4 Shaping product experiences 5 Digital persuasion 6 Online spaces Part 2 Context 7 The new media landscape 8 The new job landscape 9 Closer 10 Where advertising stops and marketing begins

Zusätzliche Informationen

GOR006920535
9780749449360
0749449365
Ads to Icons: How Advertising Succeeds in a Multimedia Age Paul Springer
Paul Springer
Gebraucht - Sehr Gut
Gebundene Ausgabe
Kogan Page Ltd
20070603
400
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.