Writing Copy for the Web in a Week Nigel Temple

Name: Writing Copy for the Web in a Week von Nigel Temple
SKU: 9780340858028
Price: 5.69 EUR
Availability: InStock

Writing Copy for the Web in a Week Nigel Temple

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SerienIn a Week S.

Zusammenfassung

Writing for the Internet presents many new challenges for the copywriter, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This book on met-tagging also looks at the range of copy skills required to ensure the website reaches its full potential.

Writing Copy for the Web in a Week Zusammenfassung

Writing Copy for the Web in a Week Nigel Temple

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

Über Nigel Temple

Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

Inhaltsverzeichnis

Sunday - Web thinking, the challenges facing the Web copywriter; Monday - webcopy style, level of formality, use of humour, length, font; Tuesday - webcopy content, writing tips concerning typical Web content; Wednesday - Web grammar and Web vocabulary; Thursday - webcopy structure, creating interest; friday - using your Web copy to sell; Saturday - webcopy creativity.

Zusätzliche Informationen

Sku

GOR001857684

ISBN 13

9780340858028

ISBN 10

0340858028

Titel

Writing Copy for the Web in a Week Nigel Temple

Autor

Nigel Temple

Serien

In a Week S.

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Murray Press

Datum

20030328

Anzahl der Seiten

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.