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Events Management Nicole Ferdinand

Events Management von Nicole Ferdinand

Events Management Nicole Ferdinand

€13.99
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Zusammenfassung

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Events Management Zusammenfassung

Events Management: An International Approach Nicole Ferdinand

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a Diary of an Events Manager to give students a window into the real life of a practitioner.

Brand new to the Second Edition:
  • Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
  • New case studies in every chapter illustrating real-life and diverse practical applications of each topic
  • Updated theory about the critical global issues affecting events and the main drivers of change in the industry
  • A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.

Events Management Bewertungen

Both leisure and business tourism today are increasingly about events. International event management is steered by the same trends as tourism such as sustainability and social media. Through theory, case studies, and interactive learning resources, this book gives students and professionals the tools they need to tackle the challenges of event management.

-- Jarmo Ritalahti
The best undergraduate text book about events management on the market. The breadth and comprehensive coverage of events management from an international perspective is the major strength of this book. As a student, the chapters are easy to follow, cover the key concepts, purposeful and insightful. The mini case studies throughout the book help the students apply theory in context. The chapters conclude with discussion questions which will be great for tutorials. And finally, the book is supported by a comprehensive website as a learning board for teachers. From a pedagogical perspective, you couldn't have asked the editors and contributors to do anything else. -- Dr Ian Yeoman

Über Nicole Ferdinand

Dr. Nicole Ferdinand is Programme Lead (Postgraduate Hospitality, Tourism and Events Management) at the Oxford School of Hospitality Management, Oxford Brookes University. The focus of Nicole's research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing, and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King's Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15), and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). This research is showcased throughout the textbook Events Management: An International Approach, which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications. Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives. To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organizations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia, and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. In addition to her teaching, research, and public speaking, Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side, an internationally recognized and locally loved arts organization based in Portland, Dorset in the United Kingdom. Paul J. Kitchin is Senior Lecturer in Sport Management and Head of School at the School of Sport, Ulster University.

Inhaltsverzeichnis

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects - Nigel L. Williams Chapter 5: Building an Events Team - Bruce Johnson Chapter 6: Event Marketing - Rumen Gechev Chapter 7: Event Sponsorship - Paul J. Kitchin Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White

Zusätzliche Informationen

GOR010553350
9781473919099
1473919096
Events Management: An International Approach Nicole Ferdinand
Nicole Ferdinand
Gebraucht - Wie Neu
Broschiert
SAGE Publications Ltd
20161026
384
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.