Marketing Financial Services Mike Wright (Imperial College, London, UK)

Name: Marketing Financial Services von Mike Wright (Imperial College, London, UK)
SKU: 9780750622479
Price: 5.39 EUR
Availability: InStock

Marketing Financial Services Mike Wright (Imperial College, London, UK)

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Zusammenfassung

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Marketing Financial Services Zusammenfassung

Marketing Financial Services Mike Wright (Imperial College, London, UK)

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

Marketing Financial Services Bewertungen

`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS

Über Mike Wright (Imperial College, London, UK)

Christine Ennew, Trevor Watkins, Mike Wright

Inhaltsverzeichnis

The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)

Zusätzliche Informationen

Sku

GOR013574831

ISBN 13

9780750622479

ISBN 10

0750622474

Titel

Marketing Financial Services Mike Wright (Imperial College, London, UK)

Autor

Mike Wright (Imperial College, London, UK)

Zustand

Gebraucht - Wie Neu

Bindung

Broschiert

Verlag

Taylor & Francis Ltd

Datum

19951020

Anzahl der Seiten

416

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.