Michael Wolff was a journalist and writer; in 1998 he is a journalist and writer again. But in the first half of the '90s he was an Internet entrepreneur, Chairman and CEO of Wolff New Media. This is Wolff's story. BURN RATE is hugely informative about the world of the net and the web, search engines, closed systems, online pornography; it is also incredibly funny. As readable as a novel, BURN RATE is an all too human story of one man, at first idealistic and naive, then corrupted and increasingly cynical, and eventually burned out and tired, and of a world that bears as much resemblance to the school playground (not least in the age of it's major players) as it does to the world of conventional businesses. If there is one book which tells us about what is going on in the complex and confusing struggle for the future of the Internet it is this one.