Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
Part A: Consumers in the marketplace
Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Cases 1-4
Part B: How consumers see the world and themselves
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Cases 5-8
Part C: Consumers as decision-makers
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Cases 9-13
Part D: European consumers and their social groups
Chapter 10: Group influence and opinion leadership
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Cases 14-17
Part E Culture and European lifestyles
Chapter 13: Culture and consumer bevious
Chapter 14: Cultural change processes
Chapter 15: New times, new consumers
Cases 18-22
Glossary
Indexes