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Brand Failures Matt Haig

Brand Failures von Matt Haig

Brand Failures Matt Haig


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Zusammenfassung

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Brand Failures Zusammenfassung

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Matt Haig

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Brand Failures Bewertungen

"An entertaining and useful read." - Financial Times
teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey! Midwest Book Review
""Brand Failures" is the rare business book that's actually a fun read for nonbusiness people." - NewYork Journal of Books
" offer[s] a penetrating look into what makes the world's top brands miss the mark and crash. teeming with examples that are presented in very readable language. Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine
..".there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." -Ana Mardoll, GoodReads.com"
"A fascinating and witty compendium." - Pittsburgh Post-Gazette
From Amazon reviewers:
" worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read "Brand Failures" is a good read with valuable information."-Thomas Duff
" a great read for anyone who is involved with branding, logos, and identity - particular graphic designers .I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave"
"A fascinating and witty compendium." - Pittsburgh Post-Gazette

From Amazon reviewers:

..".worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read...Brand Failures is a good read with valuable information." -Thomas Duff

..".a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave


"An entertaining and useful read." - Financial Times

..".teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" - Midwest Book Review

"Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books

..".offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ...Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine

..".there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." -Ana Mardoll, GoodReads.com

Über Matt Haig

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Inhaltsverzeichnis

    • Chapter - 01: Introduction;
    • Chapter - 02: Classic failures;
    • Chapter - 03: Idea failures;
    • Chapter - 04: Extension failures;
    • Chapter - 05: PR failures;
    • Chapter - 06: Culture failures;
    • Chapter - 07: People failures;
    • Chapter - 08: Business cycle failures;
    • Chapter - 09: Rebranding failures;
    • Chapter - 10: Internet and new technology failures;
    • Chapter - 11: Tired brands

Zusätzliche Informationen

GOR005979287
9780749462994
074946299X
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Matt Haig
Gebraucht - Sehr Gut
Broschiert
Kogan Page Ltd
2011-05-03
256
N/A
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